Ever Wondered Why Me?

When I completed high school, I wanted to enroll for an advertising course. Unfortunately, my folks were not too aware of the advertising field and did not prefer that as a career option. Like most parents, they thought that since I have a good percentile, I should opt for Engineering. Well, I did and later dropped out of it but that is another story.

The point is that I have always been attracted to GOOD advertisements. I like it when someone thinks of a good concept than just hiring a celebrity to endorse the brand. An offbeat idea or a soul-stirring concept is something that attracts me and many viewers for that matter. Again, I am not a fool to go by the advertisements and choose to buy the product or service. Its just the concept that I admire.

One such ad that immediately caught my attention is the latest Birla Sun Life Insurance Ad starring Yuvraj Singh. Yes, they have done multiple ads with him where he speaks about how uncertain life is, but I found them slightly fake (they did have the right message). This one has a wonderful tagline “WHY ME”.

For those who haven’t seen the ad or do not remember it exactly, here’s the video.

Why Me?

“Why me?”. I remember someone explaining this concept to me years back. Whenever we go through turbulent times or come across unfortunate incidents. we often ask God or the person who has caused this trouble – Why me?

It is natural especially when you realize that you did nothing to deserve such treatment or go through the trouble. We ask this also because we see that everyone else is probably, happier. But do we ever take the time to think what if it was the other way round.

[quote]“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” ― Oprah Winfrey[/quote]

Have you ever said “Why me” when you won a prize? Most certainly, not. You may definitely place an argument saying we have earned the acclaim or worked hard to win the prize or get all the riches. But so have others, then why is it that only you got the acclaim? May be because it was for you. Similarly, failure, rejection or unfortunate events may be the result of something that went wrong or some kind of karma if you would like to call it that.

Why Me

Why Not

All these comparisons boil down to one concept, we are never thankful for what we have and will always keep wanting more. We all want life to be picture perfect and when something goes wrong, we just don’t want to accept that fact.

This advertisement has left me thinking that I should change my perspective and try to understand that whatever happens, happens for a reason and so it is best to accept it gracefully because it will pass in a while. Tears, anger, frustration are normal reactions and I definitely don’t think you can control those (at least I can’t) but I think I will at least not say “Why me?”.

[quote]“For after all, the best thing one can do when it is raining is let it rain.” ― Henry Wadsworth Longfellow[/quote]

I am going to just remind myself of the acclamation or cheers that I have been blessed with and realize that I need to go through this so that I value the happiness that follows it. I have tried this once and it made me feel better.

So next time you have a tiff with a loved one or friend or do not win a competition, just think of the good times and you definitely will feel less angry and less frustrated.

If nothing works, eat good food (yes food cures my depression for sure) or watch this advertisement again. For all you know, it may help you a bit like it helps me these days.

Image Credit: Eric Steuer, aturkus

Comments

  1. A kind of “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

    AND

    “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. … Stay hungry. Stay foolish.”

    by Steve Jobs

  2. You’re so right Bhakti! And am glad that you really love advertising enough to take away little nuggets of wisdom from it. Great advertising is when the brand can actually make a difference in people’s lives…and if it can get us to think about being grateful, well that is just wonderful. Keep these lovely posts coming. xoxo

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